Public Relations

Public Relations and Service Delivery in Local Government in Uganda: Assessing the Impact of Public Relations and Challenges in Service Delivery in the Case of Gulu District Local Government in Northern Uganda

This study is part of the Masters’ Dissertation for the Master of Arts in Strategic Communication at Uganda Christian University, Mukono, titled Analysing the Role of Public Relations in Service Delivery by Local Governments: The Case of Gulu District Local Government in Northern Uganda. The Excellence theory of Grunig and Hunt (1984) and Roger’s Diffusion theory of innovation (1962) informed the analytical framework of this study. The study was conducted...